J2 & Co, a brand with a multi-dimensional approach to fashion, made its debut in Kuala Lumpur recently. It’s a brand to embrace for the next-era generation, who can look forward to products such as J & Co’s AI Smart Eyewear, where technology is integral to fashion design.
Jennifer Yu and Datuk Jimmy Choo at the brand launch of J2 & Co
Naturally J2 & Co showcased its eyewear in its brand launch at Four Seasons Hotel Kuala Lumpur; the AI line to have its product launch later.
Datuk Professor Jimmy Choo, OBE was guest of honour at the inaugural event, as was J2 & Co’s co-founder Jennifer Yu.
As part of its creative direction, J2 & Co works in alignment with JCA I London Fashion Academy founded by Professor Jimmy Choo. The London-based fashion institution nurtures emerging designers and fosters innovation.
Jennifer Yu speaking at the brand launch of J2 & Co
Datuk Professor Jimmy Choo OBE
This collaboration creates a platform for young designers to engage in real-world product development within a structured and industry-relevant environment. It sets the way for the development of further lifestyle enhancing product lines, combining luxury and functionality with fashion.
Each J2 line will have a strictly limited edition model for exclusivity and long-term brand value.