Origin matters in new logo for Norwegian seafood

We have long been familiar with the” Norge Seafood from Norway” logo , with the face of a craggy-face bearded Norwegian man on it when we go shopping here for Norwegian seafood —  salmon, fjord trout, mackerel, scallops and other seafood.

Jon Erik Steenslid at the launch of the new Seafood from Norway logo as seen in the backdrop

Jon Erik Steenslid at the launch of the new Seafood from Norway logo as seen in the backdrop

Now a new sleek logo “Seafood from Norway” has taken its place. The logo, which serves as a country of origin mark, clearly identifies the source and provides a guarantee of the world’s best seafood. The new logo was launched by the Norwegian Seafood Council at a dinner at the Mandarin Oriental  Kuala Lumpur recently.

Norway is the world’s largest producer of farmed Atlantic salmon and the world’s second largest exporter of seafood. More than 3,500 tonnes of Norwegian salmon and Fjord trout, with a total value of RM106 million, are air-flown to Malaysia every year.

Norwegian King Crab with avocado lime salsa, pickled fennel, shiso, cherry tomatoes, radish

Norwegian King Crab with avocado lime salsa, pickled fennel, shiso, cherry tomatoes, radish

“The new ‘Seafood from Norway’ logo has a distinctively Nordic identity that symbolises the origin and quality of Norwegian seafood,” said Jon Erik Steenslid, Regional Director South-East Asia, Norwegian Seafood Council.

“Our recent consumer insights study shows that three out of four Malaysian consumers believe that the country of origin is important when buying fish/seafood and our new logo will help them see that ‘origin matters’.”

Jon Erik with Chef Jimmy Chok who prepared the dinner for the launch

Jon Erik with Chef Jimmy Chok who prepared the dinner for the launch

Sustainable management of Norway’s rich seafood resources matters too as the Norwegian seafood industry invests substantially in marine management, seafood research and innovation. We had first-hand look at this on a press visit to Norway a few years ago.

Norwegian Atlantic Salmon & Fjord Trout -- slow cooked, miso butter, red sorrel, salmon roe, saffron potato

Norwegian Atlantic Salmon & Fjord Trout — slow cooked, miso butter, red sorrel, salmon roe, saffron potato

Naturally the launch dinner, specially prepared by Chef Jimmy Chok, was all about Norwegian seafood – king crab, Atlantic cod, Atlantic salmon and fjord trout.

Dee Dee Mahmood, nutritionist, exercise physiologist and TV presenter in Singapore and Malaysia, was also introduced as the Norwegian Seafood Council’s Brand Ambassador.

Dee Dee Mahmood, Norwegian Seafood Council's Brand Ambassador

Dee Dee Mahmood, Norwegian Seafood Council’s Brand Ambassador

Look out for the new Seafood from Norway logo when shopping for Norwegian salmon and other seafood varieties..

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